“Problems cannot be solved with the same mind set that created them.”
ALBERT EINSTEIN
By 2019, it’s predicted that Millennials will surpass Baby Boomers as the largest generation in the US. And due to their sheer size, their choices and preferences will make an outsized impact. They’ve grown up and are reaching the peak of their spending power and fundamentally shifting the ways people work—and live their lives.
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How marketers should capture the attention of today’s consumer? Introduce your brand name and message quickly, since people often watch mobile video in short bursts when they’re on the go. Don’t forget to include [...]
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